I've noticed that there are plenty of bloggers out there that don't have a few social networking tools hooked up as well as some obvious tweaks. This will not only encourage more traffic to their own blog but also help the community to spread the word! So here goes:
Full Posts in RSS Feed
Don't cut your posts to summary fields in RSS feeds. If people want to pull down all the communities posts to read on a plane or car journey etc. If they are offline...they won't be able to see all your content! Don't try and force people to come to your site, it will deter people more than encourage reading!
Feedburner
A lot the SharePoint bloggers have 'ummed and 'arrrd about what blog engine to use or what url they want to use. This has meant feeds going offline and changing...use Feedburner at a minimum to prevent loss of readership. Also use it to track your readership levels!
Technorati
Every blogger should register, login and configure their RSS feed with Technorati! It's a very clever engine that basically looks through all posts that are configured inside it and sees whether your posts are referred to. Check out my Technorati page and you'll see who's referred to me. This basically assigns you a Technorati rank.
This is what Path to SharePoint's SharePoint Blogs page ranks each blog! Have a look through the list and you'll see it's extremely accurate if you konw the community well enough in terms of regular quality content.
Blog Post Titles!
I've contacted a few SharePoint Community bloggers about their blogs where the Page title doesn't show up properly in the <HEAD><TITLE> in the <HTML> which means that when people using Social Bookmarking tools such as Diigo try and bookmark their page...it doesn't pick up the post title...making it pretty useless for referencing later on! This is usually due to the CKS:EBE 2.0 SharePoint Engine blogs unfortunately!
Activate Blog Comments!
If you're posting content on your blog...please switch on comments so that the community can collaborate back. The irony is that most of the SharePoint blogs that don't have comments switched on is because of the limitations of the SharePoint Platform Blog engine!
Twitter
If you're not on Twitter, get on it! There's heaps of SharePoint crew online and they're all out there announcing new posts and sharing ideas and answering questions!
UPDATE: There is a Twitter Grader page for SharePoint too...just make sure you have SharePoint mentioned in your profile! Can't believe how many of you guys don't!
PostRank
PostRank is a great way of showing your users which of your posts is most popular. This is especially handy if the user has only just discovered your blog after a post title catching their eye and wants to see what else your blog has to offer!
Please use the comments to suggest any other things that people should be adding.