Found this great article that discusses where web 2.0 really is going with some practical examples of it.It's very true and the message about collecting more data on the user before pushing content or search results is very true. My web site has all my starred internet pages I have enjoyed reading, plus a lot of information about myself.

Default Profile
If there was a default format profile for a blogger that a site could read just by entering in your blog url that would be a huge leap forward in profile information. M$ had a great idea with Passport but just haven't opened it up enough to third parties. Google Base has potential to do all of this, but the worrying thing is that this information would then be open to spammers.

Sharing Profile
If this profile could somehow be shared in return...e.g. if you purchased a Apple iPod on Amazon other sites could see this. Or if you have already visited honda.com and you are looking at cars the search engine would know you've been there already.

"Here's my card"
Imagine being able to just have your web site address on your business card which referenced your most up to date information for contacting you. With your profile broke down into areas that could be expanded depending on what the user was trying to find out. Be it a search engine robot, colleague at work or specific web site.

Community sites
Community sites will continue to move in this direction, such as Digg, GoogleReader, WebJay, by registering users and collecting information about them and sharing that with others.


Also found this great article on software development and the bigger picture in an organisation and this one on keeping developers happy ;-)