Well, the ads out with Ben Afflick 1. Firebox has the 'clicker' for sale. The Flash game isn't that special and clicking isn't that responsive on the Girls in the game.
Talk is suprisingly quiet online about it being as it was released on March 1st. Google has hardly anything on this.
It's a shame when marketing back fires like that...although maybe they are holding off a bit...usually Lynx are everywhere.